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Telemarketing Solution for Publishers.

Publishers engage Marketing Connections to help add and keep subscribers.

Publishing professionalsWhile content will always be king, accelerating trends in new media are forcing companies to adapt to new delivery platforms while migrating their traditional customers to new offerings.  

As a supplemental inside sales channel, Marketing Connections will help to engage new prospects and work with existing subscribers to renew and upgrade their current plans. We also re-engage lapsed subscribers to win back their business while tapping into additional pockets of opportunity within the account.

We have worked with publishers of:

Construction Cost Data

Library Reference Materials

Medical Reference Guides

K-12 Educational Solutions

Scientific and Engineering Research

Common Marketing Challenges for Publishers

We help you overcome the barriers to growth.

  • Existing subscribers are drifting away for lack of attention.
  • Money is being left on the table for lack of focused up-sell and cross-sell programs.
  • New media initiatives are faltering because benefits are not being sold properly.
  • Additional subscribers in existing accounts are going un-tapped.
  • Revenue shortfalls are being addressed with heavy discounting, often in Q4.
  • Sales channels are misaligned with market and account potential resulting in unacceptably high COGS (cost of goods sold).

Leverage Our Expertise

Marketing Connections telemarketing professionals are experts at reaching decision-makers to present your value proposition and probe for opportunity — with a solid track record of success across a range of subject matter.