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Keep qualified leads moving into your active sales pipeline.

Many companies invest in lead generation in fits and starts, at best, or rely on their high price sales talent to do their own prospecting instead of enabling them to do what they do best — propose and close business. 

If your growth plans are faltering, you may be experiencing some of these issues:

  • Your board of directors and executive leadership team are being blindsided by missed revenue and earnings forecasts.
  • Your win/loss ratio is moving in the wrong direction and your current sales pipeline isn’t strong enough to deliver the numbers you’ve committed to.
  • The sales “appointments” that your vendor promised are not qualified or don’t provide the valid supporting documentation your sales reps need to make a successful first call.

Qualified leads that your sales team can close faster

Whether setting qualified appointments or delivering BANT leads (budget, authority, need, and timing), a Marketing Connections lead generation program gives you the confidence you need to meet and exceed your plan on schedule. Our proprietary sales and marketing intelligence solution, MCCIQ gives you full visibility into critical success factors from the start and real–time program analysis that lets you monitor results to fine tune messages and targets for more productive calls. 

Typical Costs

Marketing Connections can thoroughly prospect target accounts to deliver well qualified sales leads at a typical cost per lead in the $200 to $600 range depending on lead complexity, decision maker level, and buying cycles.

MCC Lead Generation in Action

A supplier of healthcare capital equipment realized an 8:1 revenue return on investment in a multi year lead generation program that breathed new life into a languishing product line.

A global software vendor drove significant incremental business from its installed base though an outsourced lead generation program that freed up account executives to focus their efforts on winning new customers while not neglecting existing relationships.

A warehouse management and shipping software provider consolidated all of their outsourced appointment programs with Marketing Connections based on the superior quality of the meetings and sales traction that followed.